We're giving away five $4000 grants.

About the Project

At Mountain Rose Herbs, our core belief is that people, plants, and planet are more important than profit. This motto guides everything that we do, from giving generously to nonprofit organizations to forging close relationships with small organic family farms. We’ve always tried to pave the way for others in our community and beyond, leading by example.

We recognize that across the country, there are amazing people with big dreams who just need a little assistance to bring their ideas to fruition. We want to help! This year, we will award five grants in the amount of $4,000 each to those who demonstrate that they share our mission-driven philosophy, passion for herbalism, and commitment to taking care of people while protecting the planet. We are looking for grassroots organizers, small businesses (that give back to their community), home herbalists, and nonprofit organizations that are poised to bring their visions to life and make a lasting impact. Tell us how you’re working to make this planet a better place! 


Watch the 2020 Grants 4 Plants Winners in Action


View the list of inspiring applicants from 2020 and meet 7 bonus

"Seeds 4 Good" Recipients


What We'll Fund

We fund projects aligned with our mission and core values in these categories: 

  • Herbalism and herbal education
  • Accessibility of herbalism (especially to under-served communities)
  • Protection of native and medicinal plants
  • Environmental stewardship
  • Organic and sustainable agriculture

Areas not funded:

  • State and federal agencies
  • Religious groups
  • General fund drives
  • Endowment funds
  • Fundraising events
  • Event sponsorships

Qualifications and Requirements

  • Applicant must be 18+ years old and a legal resident of the U.S. with a valid SSN or EIN.
  • Projects must take place within the U.S.
  • No purchase or entry fee required.
  • Small businesses must have annual revenue less than $250,000.
  • We give preference to nonprofit organizations who have been established for a minimum of two years.
  • Research projects must have clearly defined goals and a plan to achieve them.
  • Former Mountain Rose Herbs employees may apply.
  • If you are a nonprofit or individual who has received a cash contribution from Mountain Rose Herbs in the past five years, you aren’t eligible.
  • All applications that meet requirements will be judged fairly based on merit by a team at Mountain Rose Herbs.
  • Winners may be required to sign a liability and publicity release.

How To Apply

In order to be considered, applicants must:

  • Complete and sign the Mountain Rose Herbs Grant Application.
  • Read and agree to the Official Rules.
  • Create a video that is three minutes or less that describes your project.
  • Share your video on either Facebook, Instagram, YouTube, or Twitter with the hashtag #grants4plants.

In your video and application, be sure to describe why your project is meaningful, and clearly define your project goals and plans to achieve them. Projects should be able to demonstrate tangible results, and applicants will be required to submit a written project update and another short video within one year of receiving funds.

Submission Period

We will begin accepting submissions June 8, 2020. All applications must be submitted by August 3, 2020 at 11:59 PM (PST). 

Email sustainability@mountainroseherbs.com with questions.

Frequently Asked Questions (FAQ)

2020 Official Rules